Search Engine Optimization Denver
What is Search Engine Optimization?
Commonly known as SEO, search engine optimization is the process of generating web traffic to your website from various search engines such as Google, Yahoo, Bing, and Ask.
Why is SEO important?
Since search engines provide 85% of the traffic to websites on the web, not being listing in searches relative to your industry means your are missing out on a lot of potential prospects. SEO is a less aggressive way of advertising your business as well. Instead of telling people about your services, your are targeting searchers who are looking for your specific services.
What are the goals of SEO?
SEO goals can vary, but the main goal is to generate more 'organic' or unpaid traffic to your website. This is done by improving rankings on organic search lisings such as Local Business Maps, and the first page of Google.
Is the first page the most important page?
No it is not, positioning can be very important when partcipating in a paid campaign or organic campaign. For examples, studies have shown that the first listing on the top of the second page gets more clicks than the listings on the bottom of a first page search result.
Do Meta Tags Matter?
Yes and no. Keyword meta tags used to be overstuffed and manipulated to rank well on search engies. Because of this abuse of the keyword tag, most search engines reduced there emphasis in using this tag to rank websites. At the same time, older search engines and other websites might still use your keyword tag so as long as it's valid html, you can continue to use the keyword tag.
The description meta tag is very important though. The description tag is many times what search engines use as your snippet or abstract. In lamens terms, the paragraph or so of text underneath all search engine results.
How is Zippie's SEO process different?
We take out a lot of the bs other companies tell you. Any company that calls you up and guarantees you anything on a search engine, is probably not a company to be trusted. Since almost all search engines keep there ranking algorithm secret, it's next to impossible to guarantee anything. Our process is designed using Google optimizaition guide and variety of white hat seo techniques.
How long does SEO take?
- Online Marketing
- Web Design
- Landing Pages
- Small Business Websites
- Enterprise Websites
- Search Engine Optimization
- Website Hosting
- Web Video
- Content Development
- Keyword Analysis
- Competitive Analysis
- Local Search Marketing
- Domain Names
- Campaign Marketing
- Search Engine Marketing
- Graphic Design (logo, business cards etc..)
- E-Commerce Site Design
- PPC Campaigns
- Blog Creation
- Google Analytics Reports
- Email Marketing
- Strategy and Consulting
- Affordable Web Design
- Catchy Business Logos
- High ROI SEM
- Solutions For The Internet
Why Web Marketing Is Important
24/7 Availabiltiy - People use the internet at all times. If your message is not reaching them when they are on the internet, you are missing an oppurtunity.
Old Domains Rank Better? It's not official, but the ago of your Domain is very important when trying to rank for competitive keywords. The longer you wait to start a website, the more oppurtunities you are giving to your competitors.
Low Advertising Cost - Compared to newspapers, magazines, yellow pages, and other offline media, online marketing is much cheaper on average with a better return on investment.
Flexibility - With traditional marketing changing your message can be difficult. Online marketing, however, can be quickly adjusted to meet any sudden changes in your market.
Tracking - Online marketing allows companies to understand a lot more about their marketing success. With analytic services you can obtain data about your customer that was previously unavailble or too expensive to obtain.
How To Choose a SEO Company? Advice From Google
Can you show me examples of your previous work and share some success stories?
Do you follow the Google Webmaster Guidelines?
Do you offer any online marketing services or advice to complement your organic search business?
What kind of results do you expect to see, and in what timeframe?
How do you measure your success?
What's your experience in my industry?
What's your experience in my country/city?
What's your experience developing international sites?
What are your most important SEO techniques?
How long have you been in business?
How can I expect to communicate with you?
Will you share with me all the changes you make to my site, and provide detailed information about your recommendations and the reasoning behind them?